Shop Best Practices

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Across
  1. 1. When TikTok Shop and Shop Ads meet - you are able to maximize this in order to drive incremental ad impressions with the entire TikTok community.
  2. 6. Use these types of videos, with a clear Shopping CTA to checkout directly on TikTok.
  3. 7. It is recommended only to use targeting levers if your product category is this.
  4. 8. This link is added to videos to improve/launch your organic and affiliate GMV on the FYP.
  5. 10. Help educate users that they can purchase in-app.
Down
  1. 2. Leverage this type of community to promote your product as a benefit of the affiliate plan.
  2. 3. This type of targeting is best in the early, prospecting phase to test and learn the TikTok audience.
  3. 4. Drive performance with improved and comprehensive what?
  4. 5. Sign up for this type of affiliate plan if you are concerned with brand image.
  5. 9. Uploading all products to your TTS allows you to do this for signals.
  6. 11. These types of ads are best to prioritize to start VSA.