Shopping Crossword puzzle

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Across
  1. 5. Lightbox, sadly being deprecated.
  2. 8. Get those social budgets
  3. 9. Most common reason for increase in Avg CPC.
  4. 10. First version of shopping property
  5. 12. Metric to measure and optimize user happiness with search ads
Down
  1. 1. Take shopping beyond just search surfaces
  2. 2. Avg number of Ads per matched query
  3. 3. Project to make efficient use of VCAP
  4. 4. biweekly meeting where PMs battle for resources.
  5. 6. blocks requests that have a low likelihood of shopping intent
  6. 7. Real estate for Ads
  7. 11. Approval forum for changes to Google search ads.