SM

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Across
  1. 1. the length of time from a product first being introduced to consumers until it is removed from the market (2 words)
  2. 4. the person who is on the top of the organizational stucture
  3. 6. The interest group, which expects Dividends, capital growth, investment security from the company
  4. 10. A type of goal which includes detailed schedules or instructions on how to complete tasks and is made for short term planning
  5. 14. a system that outlines how certain activities are directed in order to achieve the goals of an organization (2 words)
  6. 17. a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats
  7. 18. a written statement succinctly expressing a company's purpose by defining its primary long-term goals
  8. 20. A simple graphic that shows a logical, cause-and-effect connection between strategic objectives (2 words)
Down
  1. 2. A square of the BCG matrix that shows products that bring company the majority of profit. (2 words)
  2. 3. vertical axis in ADL Matrix (2 words)
  3. 5. Analysis of Porter’s five forces proceeds from the fact that the firm is pressured by 5 competitive forces: supplier power,buyer power,treat of substitution,competitive rivalry and ....of new entry
  4. 7. An arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project (2 words)
  5. 8. Competitive strategy, which is based on creating a product that is different from others and highlighting its distinguishing qualities
  6. 9. is a series of consecutive steps that go into the creation of a finished product, from its initial design to its arrival at a customer's door. (2 words)
  7. 11. an analysis that shows you the most profitable SBU of your company, as well as those that are better to get rid of (2 words)
  8. 12. A statement which is action-based and that declares the purpose of an organization and how they serve their customers
  9. 13. A form of marketing and distribution in which the owner of a business system grants to an individual or group of individuals the right to run a business selling a product or providing a service using the business system
  10. 15. Competitive strategy, which is based on providing the cheapest product
  11. 16. the probability or likelihood of occurrence of losses relative to the expected return on any particular investment
  12. 19. the analysis that is perfect for analysing external environment of the company