Small Bus. Mgmt. - Ch. 16

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Across
  1. 5. An approach based on applying a percentage to a product's costs to obtain its selling price.
  2. 7. The extent to which a good or service is perceived by a customer as meeting his or her needs or wants, measured by the customer's willingness to pay for it.
  3. 8. A technique that sets very high prices for a limited period before reducing them to more competitive levels.
  4. 10. An approach based on setting a high price to convey an image of high quality or uniqueness.
  5. 11. An approach in which the total cost for a given period is divided by the quantity sold in that period to set a price.
  6. 14. The degree to which a change in price affects the quantity demanded.
  7. 15. An alternative to cash that results in an immediate withdrawal from the buyer's bank account to pay for products or services.
  8. 17. The difference between the unit selling price and the unit variable costs and expenses.
  9. 18. Financing provided by suppliers to client companies.
  10. 19. An alternative to cash that provides assurance to a seller that buyer has a satisfactory credit rating and that payment will be received.
  11. 20. Privately owned organizations that summarize a number of firms credit experiences with particular individuals.
Down
  1. 1. A technique that places different values on a product or service for customers with different needs.
  2. 2. Financing granted by retailers to individuals who purchase for personal use or family use.
  3. 3. Sales volume at which total sales revenue equals total costs and expenses.
  4. 4. A line of credit that allows the customer to obtain a product or service at the time of purchase, with payment due when billed.
  5. 6. A line of credit that requires a down payment, with a balance paid over a specified period of time.
  6. 9. A specification of what a seller requires in exchange for transferring ownership or use of a product or service.
  7. 12. Demand that changes significantly when there is a change in the price of a product or service.
  8. 13. An agreement between a buyer and a seller that allows for delayed payment for a product or service.
  9. 16. A categorization of accounts receivable based on the length of time they have been outstanding.