Across
- 1. A(n) _____ plan is a document designed to detail the major characteristics of a firm—its product or service, its industry, its market, its manner of operating and its financial outcomes with an emphasis on the firm's present and future.
- 4. A key employee/partner plan is also called a _____ plan.
- 7. _____ involves introducing a product to potential customers and taking orders for later delivery.
- 8. A(n) _____ is a part of a business or business plan that exposes the firm to any kind of loss.
- 9. The _____ section of a classic business plan contains the vision statement, mission statement, objectives, and background of a firm.
- 12. A business plan that provides information to potential licensees is referred to as a(n) _____ plan.
- 13. When a product or service is new to the industry or is itself creating a new industry, it is referred to as a(n) _____ business.
Down
- 2. A(n) _____ plan gives the basic overview of a firm and a detailed look at the financials.
- 3. A(n) _____ is a memorable catchphrase that captures the key idea of a business, its service, product, or customer.
- 5. _____ plans are designed to be used internally for management purposes.
- 6. The market section of a business plan primarily focuses on _____.
- 9. A(n) _____ plan provides information on the company, product/service, market, and critical risks to prospective business or marketing partners or to prospective key employees.
- 10. In the _____ section of a classic business plan, sales plan, competitive plan, and growth plan are discussed.
- 11. Critical risks, cash flow projection, balance sheet, and start-up costs are included in the _____ section of a classic business plan.