Across
- 1. the total number of people reached by a campaign, advertisement, or piece of content.
- 7. a metric that measures how actively users interact with content through likes, comments, shares, clicks, and other actions.
- 8. features and software provided by platforms to create, manage, target, and analyse advertisements.
Down
- 2. the number of people who see content naturally without paid promotion.
- 3. data and analytics that help marketers understand audience behaviour and content performance.
- 4. emotionally charged words and phrases like “exclusive,” “limited time”, and “free” that stimulate a reaction in the reader, such as curiosity, trust, or urgency.
- 5. the number of times a piece of content is displayed to users, regardless of whether they interact with it.
- 6. the continuously updating stream of content, such as posts, photos, videos, and ads, that appears on your social media main page