Across
- 4. The study of how people make decisions about what they buy.
- 8. Information such as age, gender, or income used to categorize people.
- 9. The process of gathering information about consumers and markets.
- 11. The combination of Product, Price, Place, and Promotion.
- 12. A tool to track keyword searches and consumer interests.
- 13. Hobbies or activities that define psychographic segmentation.
- 14. Characteristics like hobbies and values used to segment customers.
- 15. The style and features of a product.
Down
- 1. The materials and design used to encase a product.
- 2. Changing desires that influence purchasing behavior.
- 3. An online tool for creating digital surveys.
- 5. Platforms used to promote and advertise products online.
- 6. Marketing strategies tailored for the digital age.
- 7. A platform that provides insights into website visitor behavior.
- 10. A specific group of consumers a product or service is aimed at.