Across
- 3. an interactive technology that overlays digital information onto the real world, enhancing our perception and interaction with reality
- 6. any individual or organization who has interacted with your brand or has the potential to become a future customer
- 7. all of the channels a company owns; these ch annels could be a company website, blog, YouTube channel, Facebook page, or any social media website created and managed by a company
- 12. marketing activity that is paid for, traditionally including TV advertising, radio spots and print advertising; today, marketers increasingly spend their paid media dollars on digital advertising
- 13. the development of computer systems that can perform tasks requiring human
- 14. (UGC) refers to any digital content that is produced and shared by end users of an online service or website
- 16. how many times a person clicked on your post
- 17. percentage of your audience that has engaged with your content; to calculate, divide the number of engagements by the total reach
- 18. total number of people who have followed, or liked, your social media account and will see your posts show up in their news feeds
- 19. (also commonly referred to as "reactions") number of t imes a person interacted with your content; includes likes, comments, shares, and in some cases, clicks
- 20. the ratio of your total audience to the number of people who completed the desired conversion action from social media. You can calculate conversion rates by dividing the number of conversions from social media traffic by the number of visitors clicking on your social media links. If a website records 7,000 visitors from social media, and 50 of those visitors make a purchase, the conversion rate would be (50/1000 X 100)% or 5%.
Down
- 1. part of a social media message that attempts to persuade a person to perform a desired action; an example is "Register Today!" with a link to a registration form
- 2. serve as the foundation for many Al tools used in social media marketing. These systems mimic human brain processes to identify patterns and make predictions.
- 4. the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers
- 5. anyone who has interacted with your brand and has the potential to become a future customer as a result of a social media marketing tactic
- 8. number of times a person clicked on your call-to-action URL
- 9. a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content such as videos
- 10. media the public shares digitally and verbally about a brand, consisting of all of the content and conversations around a brand that have been created and published by someone else; earned media can include press coverage, social media mentions, product/ company reviews or blog posts authored by someone outside of the company
- 11. number of times a person or business tags your business in a social media post
- 15. measures how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action
- 21. (also commonly referred to as "impressions") number of people who have seen any activity on your social media account, including your posts, posts to your page by other people, ads and more