Social Media Marketing

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Across
  1. 4. An organised course of action to promote and sell a product or service.
  2. 5. A marketing strategy companies use to target a customer's values and ethics.
  3. 7. A piece of content intended to induce a viewer, reader, or listener to perform a specific act.
Down
  1. 1. When customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services.
  2. 2. The strategy and content required to create meaningful customer interactions and build brand loyalty.
  3. 3. The continuous stream of content displayed to users on a platform, typically featuring posts, videos, and ads from accounts they follow.
  4. 6. Content created by users of a brand, service, or platform, rather than by the brand itself.