Across
- 4. A tool used to filter or categorize posts on social media so that users interested in specific topics or events can easily find relevant content
- 5. A social media user who has established a large engaged audience and can influence the purchasing decisions or opinions of their followers
- 7. The strategy of maximizing user interaction across different platforms by tailoring content to fit the specific slant or audience of each social media channel
- 8. A cooperative, customer-oriented approach to communication that leverages virtual word-of-mouth and the exchange of experiences
- 9. A Pinterest-specific business tool that allows for the inclusion of extra data like price availability and location directly on a saved image
Down
- 1. The social phenomenon where consumers share their experiences with a brand with others a process greatly expanded by digital communication
- 2. Content created and shared by consumers rather than the brand itself often used to show how a product fits into everyday life
- 3. A technique used to engage potential consumers by having them submit ideas such as new flavors or designs for a chance to win prizes or see their idea produced
- 6. Photos or videos such as those on Snapchat or Instagram Stories that are temporary and typically vanish after 24 hours
- 10. A gathering of people who have an interest in a company’s products or services and interact based on trust and shared knowledge