Social Media Marketing

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Across
  1. 3. A social media platform best known for short-form videos.
  2. 5. When a celebrity, athlete, influencer, or other person publicly supports a product or brand.
  3. 9. An online platform primarily used to watch, upload, and share videos.
  4. 11. Marketing that uses methods such as television, radio, newspapers, magazines, and billboards.
  5. 16. A social networking platform known for profiles, pages, groups, posts, and advertising.
  6. 17. A paid message created to promote a product, service, event, or business.
  7. 18. Marketing where a business pays to advertise or promote its content.
  8. 20. People who purchase or use products and services.
  9. 23. The number of unique people who see a piece of content or advertisement.
  10. 25. The specific group of people a business wants to reach with its marketing.
  11. 26. A measurement showing how much revenue is earned for each dollar spent on advertising.
  12. 28. The estimated total amount of value or revenue a customer brings to a business over time.
  13. 29. A planned approach used to accomplish a specific marketing goal.
  14. 30. Marketing that attracts customers without paying directly for advertisements.
  15. 32. The methods a business uses to communicate with customers and encourage sales.
  16. 34. A key measurement used to determine whether a business is reaching a specific goal.
  17. 36. The different ways users respond to or communicate with a brand or its content.
  18. 37. A social media platform known for photos, Stories, Reels, and other visual content.
Down
  1. 1. The amount an advertiser pays each time someone clicks on an online advertisement.
  2. 2. When a company provides money or support to an event, team, or person in exchange for promotion.
  3. 4. Photos, videos, graphics, text, and other material created for an audience.
  4. 6. Online websites and apps where people create, share, and interact with content.
  5. 7. Marketing that uses online channels such as websites, email, search engines, and social media.
  6. 8. The amount of money a customer pays for a product or service.
  7. 10. Data used to measure and understand the performance of marketing activities.
  8. 12. A symbol, image, or design used to identify a brand or business.
  9. 13. A measurement that shows how much profit was earned compared with the amount invested.
  10. 14. The process of creating a recognizable identity and image for a business or product.
  11. 15. When customers complete a desired action such as making a purchase or signing up.
  12. 19. The process of promoting, selling, and delivering products or services to customers.
  13. 21. Likes, comments, shares, saves, clicks, and other ways people respond to content.
  14. 22. Websites, apps, or digital services used to publish and share marketing content.
  15. 24. The process of planning, organizing, and directing people and resources to reach goals.
  16. 27. Where a product or service is sold or made available to customers.
  17. 31. A good or service that a business offers to customers.
  18. 33. The total number of times an advertisement or piece of content is displayed.
  19. 35. Research used to understand customers, competitors, trends, and opportunities in a market.