Across
- 2. Individuals who have shown interest in a particular product or brand, sometimes by sharing contact information
- 5. A marketing technique which involves promotion of a product targeted to the customers of a related product.
- 7. A regular examination of your business' social media activity.
- 8. Determined by or dependent on the collection or analysis of data
- 10. A marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual.
- 12. App that automatically deletes data after a certain time frame
- 15. Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions.
- 18. The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
- 20. The percentage of those who visit one page of a website before exiting that website.
- 24. How well customers are familiar with a brand and its products and services.
- 26. Refers to content and/or interactions used to grow and/or engage with a social media community made through efforts other than paid means.
- 27. Communication between a band and an audience member (like, comment, retweet, share, etc.)
- 29. A marketing strategy that focuses on attracting customers via company-created Internet content.
- 30. Posts that have been turned into ads to reach more viewers
- 31. Support or recommendation of
- 33. Income a business makes from its products and services offered.
- 35. A catalog of current and potential customers' email addresses
- 36. A person with a strong influence in his or her particular field of expertise.
- 38. Collection of advertisements created to accomplish a shared goal
- 39. A form of marketing that tries to reach consumers through general media advertising as well as through in-person contact.
- 40. Also known as personalized marketing; it is a strategy that relies on getting to know the customers and their individual choices and then tailoring marketing plans toward each customer based on those choices.
Down
- 1. Content that is created and shared by customers
- 3. The simulation of human intelligence processes by machines, especially computer systems.
- 4. An online form of communication between two people
- 6. The ability to keep current customers.
- 9. An ad type in which ads appear at the top of the "Trends for You" section but are clearly labeled as promoted ads; occasionally, these types of ads can be seen in a user's timeline
- 11. Digital marketing strategy of communicating with prospects and customers via electronic mail services.
- 13. Ad type that prompts a user to follow an account which the user is not currently following
- 14. How well your customers support your product or brand
- 16. Analytics metric that refers to the number of users who have come across particular content on social platforms.
- 17. A business metric used to evaluate the success of an organization, employee, etc. to track and analyze factors crucial to the success of an organization.
- 19. The cost to reach one thousand people
- 21. An audience, chosen by a marketer, based on specific demographics
- 22. Ad type in which ads show up as regular tweets in a feed but are clearly labeled as promoted
- 23. Focusing on individuals that have bounced from your site.
- 25. Content that is continually relevant and not dated, and that helps drive new traffic to a destination.
- 28. An audience similar to an audience that a brand is already targeting
- 32. The artistic aspects that make up a message, any visual elements
- 34. Leveraging social media content in an effort to increase revenue
- 37. Content that performs significantly better than any other content