Social Media Metrics and Analytics

1234567891011121314
Across
  1. 2. term defines how important a person is in a social network,
  2. 5. theory that measures how consistent individuals are in assigning a status to their network of friends,
  3. 7. data whose structure comes from a series of tag and semantic elements to create a hierarchy of record and field,
  4. 10. Balance theory that examines consistency in a network, based on friend/foe relationships between people in the network.
  5. 11. collection of data is organized into a series of columns and rows,
  6. 13. term implies that when a person becomes your friend, you become their friend as well.
  7. 14. term implies that when a friend of your friend is also your friend,
Down
  1. 1. collection of data that is not easily organized into a tidy structure,
  2. 3. equivalence which examines the similarity between individuals within several networks,
  3. 4. assignment of credit for a conversion or business outcome to a particular source, called a touchpoint,
  4. 6. items that have sensors to collect or track data that are connected to the internet,
  5. 8. Mining/The process of representing, analyzing, and extracting patterns from collections of social media data to gain knowledge,
  6. 9. comparison of overlapping between networks for two individuals,
  7. 12. are used to measure and evaluate if the business is achieving key business objectives,