Across
- 2. 270
- 4. Make you feel if want to be like every one else, you need to vote for a certain candidate
- 5. red states
- 6. Use an image or sound that brings a positive feelings and place it in the ad for your candidate
- 7. The candidate name or keyword or phrase is repeated several times
- 9. blue states
- 10. A vote for a your opponent will bring awful results to the country
- 12. 538
- 13. candidate represents him/herself as an everyday common person
Down
- 1. word such as freedom, courageous, American, are used to evoke positive feelings in viewer
- 3. Florda;Ohio;Pensylvania;Michigan
- 8. negative words are used to create an unfavorable opinion of the competition in the viewers mind
- 11. An important person of famous figure endorses candidate
