Across
- 3. All the activities which go into marketing a product or service.
- 5. A person who owns and runs their own business and takes risks.
- 8. Communication between the business and customer, making the customer aware that the product is for sale.
- 10. Anybody who has an interest in what a business does.
- 12. The increase worth that a business creates for a product.
- 13. The owners of a company.
- 14. The amount of income received from selling goods or services.
- 15. Trade undertaken using electronic means on the internet.
Down
- 1. The group of customers a product is aimed at.
- 2. The process of transforming inventions into products that can be sold to customers.
- 4. The use of name, symbol or design to identify a particular product.
- 6. Occurs when the revenue of a business are greater than its costs.
- 7. A characteristic of a product that make it different from other similar products being sold in the market.
- 9. The process of gaining information about customers, competitors and market trends.
- 11. The flow of cash into and out of a business.