Across
- 5. attention remembrance of good points that are related to choose brand as compared to competing brand is called
- 8. and external stimulli needs of customer are triggered by
- 10. company's internal environment considers
- 12. if a consumer describes a car as being the most economical car on the market then this discriptor is an
- 14. satisfaction when customer expectations regarding product quality service quality and value price are met or exceeded is created
- 15. the mental location to which a consumer assign a product in his or her mind is called that
- 18. marketing strategies are often designed to influence and lead to profitable exchange
- 21. need become when they are directed towards a specific object
- 22. reffers to the information of a consumer has stored in their memory about a product
- 25. needs according to maslows hierarchy of needsof recognisation and status is classified as
- 26. is one of the most basic influences on an individual needs wants and behaviour
- 29. factors that affect company's ability to maintain customer relationship are known as
- 30. marketing consistes of internal marketing societal marketing relationship marketing
- 31. as a form of reference group the are ones to which the individuals wishes to belong
- 35. of pricing consumer behaviour can be defined as
- 36. are the group that individual is look to way forming attitudes and opinions
- 37. describe changes in an individuals behaviour arising from experience
- 39. in macro environment pressure groups and government agencies are part of
- 40. recognition buyer decision process starts with
- 42. which of the following approaches to marketing is most likelyto lead to marketing myopia
- 44. at the heart of any marketing program is the the firms tangible offering to the market
- 45. if actual performance exceeds the expected performance of the product the customer is
Down
- 1. macro environment includes
- 2. is the process by which people select organize and interpret information form a meaningful picture of the world
- 3. product the most basic level of a product is called
- 4. market which of the following is not an element of the marketing mix
- 6. macro environment of any company or organisation includes demographic, environment, culture, customers in
- 7. needs basic needs such as hunger and thirst are called
- 9. individuals and household who buy goods and services for personal consumption as
- 11. micro environment includes
- 13. friends family and co workers would all be considered groups if they have a significant effects on consumer behaviour
- 16. market a cluster of complementry good and services across diverse set of industries is called as
- 17. is one of the most basic influence on an individuals needs wants and behaviour
- 19. newsletters catlogues and invitations to organisation sponsored events are most closely associated with the marketing mix activity of
- 20. the promotion p of marketing is also known as
- 23. when backed by buuying power wants become
- 24. process mental process in which customer ends up as buyer of a new product is called
- 27. which one of the following best describes the human need
- 28. if a consumer tens friend I like my car more than any other car on the road then the consumer has expressed an
- 32. in consumers may share a strong need that cannot be satisfied by an existing product
- 33. buying is the buying behaviour of final consumer
- 34. in companies micro environment internal publics consist of
- 35. product luxury products such as rulex watches are known as
- 38. what is the basic properly of a service which makes it different from a product
- 41. dissonance is a consumer has discomfort caused by purchase conflicts the consumer is experiencing
- 43. reflects the pereived tangible and intangible benefits and costs to customer