SONY

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Across
  1. 4. The broader concept of how a company positions its products as superior to competitors, often involving unique features or quality.
  2. 7. A division within Sony, apart from electronics, that performed well and offset losses.
  3. 8. A type of integration Sony uses to differentiate itself by controlling production from hardware to entertainment content.
  4. 11. Sony's gaming console known for exclusive games and immersive experiences.
  5. 12. A significant strength of Sony's products, particularly in design and user experience
Down
  1. 1. A major challenge for Sony due to the rise of competitors like Apple and Microsoft.
  2. 2. A strategy that involves creating unique products to stand out from competitors.
  3. 3. A weakness Sony faces due to high costs in innovation and production.
  4. 5. A famous Sony TV brand known for high-quality visuals and premium pricing
  5. 6. Sony’s innovative electronics product category that lost market share to cheaper alternatives.
  6. 9. Sony's smartphone brand that struggled against Apple and Samsung
  7. 10. The industry that Sony leads with its PlayStation consoles.