Across
- 3. A popular word of mouth marketing technique.
- 6. A person who is paid to represent a brand.
- 7. The foundation for a successful business.
- 9. Refusing to ______ can lead to the failure of a business.
- 12. A person who invests money in a business.
- 14. The percentage of new businesses that fail during their first two years.
- 15. Blockbuster's biggest mistake was walking away from a deal with this company.
Down
- 1. Another word for money.
- 2. Entrepreneurs need to research the current ______ for their industry.
- 4. A business that operates on a very small scale.
- 5. A common expense for a new startup business.
- 8. US Bureau of ______ Statistics
- 10. Customers and industries are always ______ and changing with time.
- 11. The number of month's expenses a person needs saved before starting a business.
- 13. One of Blockbuster's main streams of revenue.