Across
- 4. appears to the average person also
- 5. answers question for audience
- 6. statement that is a false stereotype
- 7. formal statement testifying to someone's character
- 13. exaggerated generalization
- 14. only one solution to the problem
- 18. pronunciation
- 19. attack against a person by the speaker
Down
- 1. volume of voice
- 2. reasoning evidence for validity of assertion
- 3. five-point strategy of organization
- 6. audience that disagrees with the speaker
- 8. audience that doesn't care
- 9. statement used to arouse emotional reactions
- 10. labeling intended to arouse powerful negative feelings
- 11. based on half-truths
- 12. a source
- 15. audience that is unsure
- 16. appeals to the average person
- 17. approach used in advertising