Across
- 2. Sports Events - Popular championships or tournaments that take place only at certain times, such as once a year or once every four years
- 5. Ticket Sales - In sports, the marketing of "full memberships" or complete season-long ticket packages to individuals or companies
- 6. Management - In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records
- 8. Segmentation - The division of a total market into smaller, more specific groups
- 9. segments - One of the groups into which the total market is divided
- 11. Coordination - In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event
- 13. - An activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
- 16. Marketing - The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives
- 19. - The position of a student or trainee who works in an organization, sometimes without pay, in order to gain work experience or satisfy requirements for a qualification
Down
- 1. Coordination - In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed
- 3. Marketing - The process of planning and executing the conception, pricing, promotion, and distribution of sport ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
- 4. Research - The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences
- 7. marketing - Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
- 8. - A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
- 10. Sales - In sports, the marketing of seats and ticket packages to social organizations
- 12. Promotion - In sport marketing, a team or organization's attempt to communicate with and reward fans as they enter the sports venue
- 14. Management - In event marketing, an activity that involves securing corporate funding for an event's promotions costs or consulting with corporations to find events that reach the company's target audience
- 15. Sales - In sports, the marketing of private seats or luxury boxes to businesses for use on their "company nights" or to entertain clients
- 17. Market - The particular group of customers a business seeks to attract
- 18. Game Promotions - In sport marketing, a team or organization's attempt to communicate with and entertain fans during the course of play