Across
- 1. utilizes the appeal of an event to market products, increases sponsorship demand for the event
- 3. An overview of the campaign that provides the ability to view the entire campaign in one place.
- 5. A metrics that look at perceived value.
- 8. Campaign goals
- 10. activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.
- 13. based on the time of year and the holidays.
- 14. Is this for hobby, entertainment, or competition
- 15. demographics, geographics/location, psychological, behavioral
- 16. a building, gym, park, stadium, or facility
- 17. activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.
- 18. Venue seating, frequency, arrival time, and event time
- 19. the different tiers or categories of sponsorship that a company can choose to engage in, each offering varying degrees of benefits and visibility.
Down
- 2. donations from sponsors and community partners to offset the cost
- 4. A set of measurements that objectively evaluate your product or company's performance
- 6. A breakdown of specific dates and times of identified promotions for the campaign. Can be created by day, week, or by platform or media.
- 7. based on the event could include or be added to the facility rental.
- 9. a financial metric used to evaluate the profitability or efficiency of an investment.
- 11. the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services
- 12. is a marketing strategy where a business or organization supports an event or organization by providing financial or in-kind contributions in exchange for promotional benefits.
