Across
- 2. Designing, developing, maintaining, improving, and acquiring products or services to meet customer needs
- 4. the study and classification of people according to their attitudes, aspirations and other psychological
- 7. Creation and maintenance of satisfying exchange relationships Product What
- 8. Share The portion of a market controlled by a particular company or product
- 10. Any direct and personal communication with customers to assess and satisfy their needs
- 13. A company must budget for its own marketing activities ad for providing customers with assistance in paying for the company’s products and services
- 14. to satisfy those needs, better than the competition
- 17. how much
- 18. A regular gathering of people for the purchase and sales of provisions, livestock, and other commodities
- 21. influencing how people choose to spend their time and money on entertainment
- 24. The practice of dividing your target market into approachable groups
- 28. the way in which one acts or conducts oneself, especially toward others
- 29. Any direct and personal communication with customers to assess and satisfy their needs
- 30. the compartmentalization of the consumer market into smaller, more manageable segments using geographic location as the main determining factor
Down
- 1. the amount of money people can spend after paying for necessities
- 3. The process of establishing and communicating to customers the value or costs of goods and services
- 5. Gathering and using information about customers to improve business decision making
- 6. A shared characteristic of a group (Age, Gender, education level)
- 9. The number of viewers the programming attracted
- 11. the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
- 12. determining the best way to get a company's products or services to the customers
- 15. Ways to make customers aware and encourage them to buy
- 16. people that have emotional ties to a team
- 17. Where and how
- 19. performance that people are willing to spend their money and spare time watching
- 20. The philosophy that firms should analyze the needs of their customers and then make
- 22. marketing on a large scale
- 23. Sports marketing is a multibillion-dollar global industry that has a definite impact on the economy
- 25. market a particular group of consumers at which a product or service is aimed
- 26. Using advertising and other forms of communication to distribute information about products and services to achieve a desired outcome
- 27. The action or activity of gathering information about consumers needs and preferences