Across
- 1. an individual that makes a purchase
- 5. using advertising from things to help products sell
- 6. of sales, promotional budgeting which funds a specific goal
- 7. parity, promotional budgeting using a set percent of gross sales
- 11. equity, using the appeal of an event to market a product
- 13. events that supplement and surround the pre defined core sports events
- 15. as place, building for sports events
- 16. increasing a sponsorship with additional marketing efforts
- 18. segment, separating consumers into smaller groups
- 19. a source of diversion engaged in for pleasure
- 23. an individual that uses a product
- 24. property, marketing item of value such as a league team coach or player
- 25. goal, a measurable and tangible goal
- 26. allocation, promotional budgeting based upon what i can afford
- 27. receipt, total money from ticket sales for an event
- 30. intermediary that markets talent and determines an athletes worth in marketing
- 31. a payment for material that has been copyrighted
- 34. evaluation of a sponsorship to determine if it would work
- 36. a corporate entity which is involved with sports property in order to gain exposure
- 37. segmentation based on measurable statics
- 39. the difference between selling price and cost of product
- 40. state of being useful
- 42. an individual that supplies a product or service
- 44. are in which sponsorship are classified
- 45. a drawback of a sponsorship
- 46. sponsorship where only one partner can promote it
- 47. small market with specialized needs
- 48. segmentation based on rate of use
Down
- 2. of sports, Marketing principles used to market a team or individual
- 3. and athlete or entertainer who is monetarily paid for performance
- 4. and task, promotional budgeting which funds a specific goal
- 8. through sports, marketing of a non sport product at a sporting event
- 9. seat license, license purchased by a ticket holder
- 10. segmentation based on area region or climate
- 12. represents benefits of sponsors and advertisers for being evolved
- 14. box, seating typically purchased/leased by corporations and used for business meetings
- 17. an event performance or activity designed to entertain
- 18. the process of developing pricing promoting and distributing products
- 20. scape, the physical surroundings of venue that impact spectators desire to stay
- 21. ticket, tickets purchased for a block of games during a season
- 22. graphics, segmentation based on personal interest
- 28. Marketing, The application of marketing principles to sports and non-sports products through sports
- 29. all individuals at an event
- 30. practice of rival company and try's to beat out your company with sponsers
- 32. athlete or entertainer that is not monetarily paid for performance
- 33. transaction between a producer and a consumer
- 35. goal, a goal which can be felt but not directly measured
- 38. sponsor, a sponsor who has paid for most exposure and promoted during event
- 41. the importance worth of something
- 43. company which sells merchandise to the end of user