Across
- 3. In 2024, we expect to see more interest and activity from opportunities related to ________
- 5. or _____ data sources for indirect information about their fans.
- 6. A lot of these are opening in 2024 to blend and expand experience
- 7. In 2022, the NFL created one centralized league database of more than ___ million fans
- 10. Nearly ___ percent of consumers are more likely to purchase from a brand that personalizes its customer experience compared with a brand that doesn’t
- 11. Major League Baseball uses its fans’ data to send personalized promotions and notifications and to enhance
Down
- 1. Some organizations may be relying heavily on multiple
- 2. Sports organizations have an important connection with their fanbases
- 4. _________ in fan data are likely to pay off for leagues through improved ROI, increased fan engagement and loyalty, and stronger relationships with future sponsors, investors, and media entities
- 8. The growth potential for fan data relies on continuous data collection and ____
- 9. Fans are seeing ____ increase for both in-person events and watching at home