Across
- 2. and merchandise
- 5. when two different organizations work together
- 7. growing presence in sports, too.
- 10. leagues, and new marketing and fan engagement
- 11. companies ____looking for strong return on
- 13. _____ America's national basketball league
Down
- 1. playing games in other countries, affiliations with
- 3. where most people watch NFl and more sports
- 4. the capacity to have an effect on the character, behavior, development
- 6. appeal______through international media rights deals and international
- 8. funds_____ are likely to continue
- 9. model______Traditional areas like sponsorships, ticketing,
- 12. need an audience to make money