Across
- 5. sports that are not considered to be “mainstream” (are also referred to as “fringe” or “non-traditional” sports)
- 6. the process of making a product available to the customer
- 9. a positioning strategy that can be used to distinguish a company’s products, services, or brand from the competition
- 12. a document where products, services and brands are compared and contrasted in relation to one another
- 13. the process of creating budget and revenue projections to help an organization reach its financial goals
- 14. seven business functions that provide an organization with opportunities to connect with consumers (pricing, distribution, promotion, financing, selling, marketing information management, and product management)
- 15. the process of dividing a broad target market into smaller, specific categories grouped together by shared or similar characteristics
- 16. an item that can be bought or sold, such as game tickets or Jordan sneakers
- 20. the essence of what makes your product or service better than competitors
- 23. how marketers communicate product or service information to consumers
- 24. a base of consumers with demand for a particular product or service. Also the place where buyers and sellers engage in the exchange process, with variables driven by supply and demand
- 25. an individual or an organization seeking to acquire a product or service
- 28. dividing of markets into physical locations
- 29. any activity or business process that creates and communicates a message to consumers about a product or service’s value
- 30. a marketplace where goods and services are bought and sold after their initial release by the original producer (e.g., sports teams, concert venues, Nike)
- 32. the process of designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs, drive business growth, and achieve other organizational objectives
- 33. something a consumer must have and cannot live without
- 35. the amount customers are willing to pay for a product or service, includes the costs of production and promotion
- 36. a specialized or unique segment of a broader market where the consumer base has unique interests, preferences, or needs
- 38. the perspective that the ability to sell products and services depends upon identifying consumer needs and wants, as well as being able to determine how to best satisfy these needs and wants
- 40. the process of gathering, analyzing, storing, and communicating information relevant to an organization to improve business decision making
- 41. the process of communicating information about products and services to consumers
- 42. provides descriptive classifications of consumers and is the most common form of segmentation
- 43. the grouping of consumers based on personality traits and lifestyle
Down
- 1. groups customers based on their behaviors
- 2. goods and services or ideas that are produced on the basis of consumer needs and wants
- 3. the process of carving out a relatively tiny part of a market that has a special need not currently being filled
- 4. the process of communicating with consumers to assess and fill their needs, as well as anticipating future needs
- 7. a business arrangement between a retailer and a third party brand or seller to become the only place consumers can purchase a particular good or service
- 8. a tool used in financing that evaluates the efficiency and effectiveness of a marketing investment relative to its cost
- 10. a specialized product designed to meet the needs of a specific segment of a much broader market
- 11. the process of assigning a value to products and services on the basis of supply and demand
- 17. people with a defining set of characteristics that set them apart as a group
- 18. the relationship between the quantity of a commodity and the quantity that consumers are willing to purchase
- 19. a plan for changing consumers’ perceptions of a brand in comparison to competing brands
- 21. person or organization offering a product or service in exchange for something else of value
- 22. the review of published data that has been collected for some other purpose
- 24. Mix: variables controlled by marketing professionals in an effort to satisfy the target market includes product, place, promotion and price or “the 4 Ps"
- 26. something a consumer would like to have but can survive without
- 27. the process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services
- 31. the process of determining how best to get sports and entertainment products and services to consumers
- 34. the original research conducted for a specific marketing situation that comes directly from the source, like fans, ticket holders, or community leaders
- 37. a transaction between at least two parties: the buyer and the seller
- 39. a business strategy with the goal of fixing a brand or product in the minds of consumers in the target market