Across
- 3. A thought or suggestion as a possible course of action
- 5. People, characters, or animals that are used in advertising and are as such identified with the brand
- 6. To be desired or approved of
- 7. A consumer product having no brand name or registered trademark
- 8. The action or fact of going in or entering
- 9. Activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim
- 12. A particular position or point on space
- 14. The person using the product
- 16. The action of going out of or leaving a place
- 17. A short and striking or memorable phrase used in advertising
- 18. Assistance or advice given to customers during and after the sale of goods
- 21. The main thing at the time
- 22. A thing that happens
- 24. When a customer identifies a preferred product and makes that brand a part of their regular purchasing routine
- 25. Become smaller, fewer, or less
Down
- 1. The tendency of some consumers to continue buying the same brand of goods rather than competing brands
- 2. The history of a brand that highlights how long it has been in business
- 4. A product that will always be in demand by consumers
- 8. The action of introducing something
- 10. The place where something happens, especially organised events
- 11. The process of increasing in physical size
- 13. The person buying the product
- 15. The state, fact, or period of being mature
- 19. When a customer is completely loyal to a particular brand for a type of product
- 20. an intense and widely shared enthusiasm for something that is short-lived
- 23. A type of product manufactured by a particular company under a particular name