Across
- 3. People, characters, or animals that are used in advertising and are as such identified with the brand
- 10. A symbol or design a group adapts to
- 11. A product that is starting to gain popularity
- 12. An item or product that can be purchased
- 13. An attempt to communicate a brand, product, or concept to the public
- 14. Traffic leaving an Event
- 15. Someone who uses a product
- 17. A product that is getting less popular
- 20. A popular product that loses it's popularity
- 21. A phrase or term that an organization goes by
- 24. The history of a brand
- 25. A brand someone prefers to go to other than another one
Down
- 1. A product that never loses it's popularity
- 2. How a company differentiates itself from its peer brands
- 4. Someone who buys a product
- 5. Increase brand awareness, create interest, generate sales or create brand loyalty
- 6. A brand that a customer that chooses a brand over every other brand
- 7. Traffic going into an event
- 8. A product that is at it's highest state and is very popular
- 9. The channel, or the route, through which goods move from the source to the final user
- 14. A strategy marketers use to promote their brand, product
- 16. Something performed or done
- 18. A product that is starting to get popular and adapt
- 19. When customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services.
- 22. A type of consumer product on the market that lacks a widely recognized name or logo because it typically isn't advertised.
- 23. A strategy of promotion that links the event organizer to a physical sight
