Sports marketing

4. a TV series that has a different cast, setting and story line each season
6. an idea for acheiveing marketing objectives that can b e put into action
8. the nature of the business and the reason the company exists
9. when a business decides to emphasize other factors in the marketing mix besides price
10. an examination of the businesses strengths, weaknesses, oppertunities, and threats
12. a chart displaying the tasks groups or individuals responsible for completion of the task and the due dates or timelines
14. all of the products a company has available for customers at any one time
15. place at the front of the marketing plan to present a short concise restatement of its contents
16. information gathered about competitors
17. an in depth look at the current conditions of a business, the competition, and the target customer

1. focuses on solving a specific problem
2. the explanation of research, data, in a way that makes it meaningful and informative
3. a precissly written document that describes a company's situational analysis, marketing strategy, and implementation plan for meeting company objectives
5. the specific description of the unique qualities of a products marketing mix
7. the actions taken to implement strategy
11. specific, measurable, attainable, relevant, and timely objectives
13. the proccess of finding unique and innovative ways to reach an objective