sports Marketing

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Across
  1. 3. A company's identifying mark or logo
  2. 7. Allocation, Promotional budgeting based upon what i can afford
  3. 11. an individual that uses a product or service
  4. 12. Area in which sponsorships are classified
  5. 13. The practice by which a rival company attempts to associate its products with an event that already has official sponsors
  6. 18. segment, Separating consumers into smaller groups
  7. 19. Non-paid news-style mass communications about a products or company
  8. 20. and task, Promotional budgeting which funds a specific goal
  9. 21. Receipt, Total money form ticket sales for an event
  10. 23. Company which sells merchandise to the end user
  11. 26. as Place, Simultaneous production and consumption of sports events at a venue
  12. 28. An athlete or entertainer who is monetarily paid for performance
  13. 32. Segmentation based on personal interest and activities
  14. 34. Property, Marketing item of value such as a league team coach or player
  15. 37. an event performance or activity designed to entertain
  16. 38. A company's efforts at developing a personality and image
  17. 40. transaction between a producer and consumer
  18. 43. A company with a license to reproduce and official brand mark
  19. 44. A corporate entity which is involved with a sports property in order to gain exposure and promote their products
  20. 46. License purchased by a ticket holder which entitles that person to buy that seats tickets
  21. 48. state of being useful profitable or beneficial
Down
  1. 1. source of diversion engaged in for pleasure
  2. 2. An athlete or entertainer who is not monetarily paid for performance
  3. 4. Authorized use of a brand brand name brand mark trademark or trade name
  4. 5. mix, The combination of promotional efforts for a business
  5. 6. Evaluation of sponsorship to determine if it would work
  6. 8. Intermediary that markets talent and determines and athlete's worth in a market
  7. 9. parity, Promotional budgeting using a set percent of gross sales
  8. 10. increasing a sponsorship with additional marketing efforts
  9. 14. The process of developing pricing promoting and distributing products to satisfy customers needs and wants
  10. 15. relations, Building a good image in the community community involvement and good will
  11. 16. The physical surroundings of a venue that impact spectators desire to stay and return to the venue
  12. 17. A company with popular official logo
  13. 22. Schedule, Organizes promotional message delivery
  14. 24. selling, Interactive and interpersonal promotions meant to develop relationships and increase customer satisfaction
  15. 25. One-way mass communications paid for by an identified sponsor
  16. 27. all individuals at or exposed to an event
  17. 29. Events that supplement and surround the pre-defined core sports events at a venue
  18. 30. A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
  19. 31. A relatively small market with specialized needs
  20. 33. Using advertising and other forms of communication to distribute information about products services images and ideas to achieve a desired outcome
  21. 35. an individual that supplies a product or service
  22. 36. Method of distribution for a promotional message
  23. 38. Segmentation based on Rate of use
  24. 39. Segmentation based on measurable statistics
  25. 41. The importance worth or usefulness of something
  26. 42. Segmentation based on area or region or climate
  27. 44. Ticket, Tickets purchased for a block of games during a season typically better quality seats
  28. 45. an individual that makes a purchase
  29. 47. box, Seating typically purchased leased by corporations and used for business meeting and entertainment