Sports marketing

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Across
  1. 2. Money taken at a sporting venue for the sale of tickets
  2. 5. the practice by which a rival company attempts to associate its products with an event that already has official sponsors.
  3. 7. the amount added to the cost price of goods to cover overhead and profit.
  4. 9. They don't play
  5. 13. based on or derived from the physical features of an area.
  6. 14. any function held adjunct to a SITC meeting by a group other than SITC.
  7. 15. the marketing of a product or service under two or more brand names.
  8. 18. blend of promotional variables chosen by marketers to help a firm reach its goals
  9. 19. the study and classification of people according to their attitudes
Down
  1. 1. your action of choice you make
  2. 3. Valentino Rossi to promote their car model Opel Adam
  3. 4. A larger market that can be defined it's own unique
  4. 6. state or degree of being easily
  5. 8. the holder of a license.
  6. 10. an amount paid by a third party to an owner of a product or patent
  7. 11. A person or a company with exclusive legal rights over a thing that gives
  8. 12. the giving out of information about a product, person, or company for advertising or promotional purposes.
  9. 16. Based used is not likely to give accurate costs
  10. 17. its audience, advertising and promotional opportunities, signage, tickets, promotions