Across
- 3. The first stage in the product life cycle
- 4. Something received that is not Tangible
- 6. A name given by the maker to a product or range of products, especially a trademark
- 10. A planned occasion
- 11. People, characters, or animals that are used in advertising and are as such identified with the brand
- 13. A short, memorable phrase or statement that is used to advertise or promote a product, service, or cause
- 15. Someone who uses a product from a company
- 16. when customers continue to purchase from the same brand over and over again
- 18. A location where an event takes place
- 21. Traffic leaving a venue
- 22. Any item or service you sell to serve a customer's need or want
- 23. Consumers have accepted the product in the market and customers are beginning to truly buy in
- 24. When a mature product loses customer interest and its sales start drifting downward
Down
- 1. Communication is used to inform target audiences of the relative intos of a product, service, brand or issue, persuasively
- 2. The history of a brand that highlights its journey and values
- 3. The stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand
- 5. When a customer identifies a preferred product and makes that brand a part of their regular purchasing routine
- 7. Something Tangible
- 8. A thought or suggestion as to a possible course of action
- 9. Traffic going into a venue
- 12. Someone who buys a product from a company
- 14. An intense enthusiasm for a product that is short-lived
- 17. An important product for its entire life, a long-lived fad
- 19. A symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc
- 20. The degree to which an organization is achieving its goals via the entire suite of marketing channels, strategies, and technologies at its disposal