Sports Marketing Crossword

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Across
  1. 3. The increase of popularity of a product in the product life cycle
  2. 5. A product that a brand offers
  3. 7. A product bought for the product and not the brand
  4. 9. When a customer/consumer would rather use one brand over the other
  5. 12. The flow of traffic out of an event
  6. 14. The flow of traffic into an event
  7. 20. The ____ is a word to represent a brand
  8. 21. A mascot
  9. 22. To communicate a product or idea
  10. 24. The peak of a product in the product life cycle
  11. 25. The decrease of popularity of a product in the product life cycle
  12. 26. The ____ where an event is held
Down
  1. 1. A person that buys a company's product to use
  2. 2. A person or business that buys a company's product
  3. 4. The retaining of customers
  4. 6. Linking a sponsor to a physical site
  5. 8. The start of the product life cycle
  6. 10. When a company throws a exhibit display or presentation
  7. 11. A product that last generations
  8. 13. A ____ what a brand can provide
  9. 15. The message a brand goes by
  10. 16. How past effects a brand
  11. 17. A creative scheme by a brand
  12. 18. A main graphic/symbol representing a brand
  13. 19. When a customer/consumer refuses to use any other brand but one
  14. 23. Short lived craze