Across
- 2. the specific place it would be taking place
- 5. type of product manufactured by a specific company
- 8. a picture that could define the brand
- 11. a product that is tangible
- 13. The brand the customer prefers but will still use other brands
- 17. Where the marketing is taking place
- 18. characters used to identify with a brand
- 19. enter
- 20. The very beginning of the product life cycle, low sales
- 22. peak of the product, most revenue
- 24. product starts dying down losing revenue
Down
- 1. an intangible product
- 3. Long term products
- 4. person using the product/service
- 6. A phrase that represents the brand for example: Just do it. For Nike
- 7. exit
- 9. attempt to communicate a brand, product, or concept to the general public
- 10. person buying product/service
- 12. the history of the brand
- 14. experiential marketing of a brand, service, or product through memorable experiences
- 15. Product/Service is growing, gaining revenue
- 16. quick rise in sales then a quick decrease
- 17. What marketers use to get there product/service known to the public
- 21. focus on retaining and increasing revenue from existing customers
- 23. promoting awareness of the brand but doesn't include any contract for sale of service
- 25. The brand the customer must use and won't use another brand