Sports Marketing Final Crossword

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Across
  1. 2. Not sacrificing the future for present-day production
  2. 6. When a product is shown in a movie or TV show
  3. 8. How new inventions affect the business
  4. 9. Somebody who gets an organization's permission to use their intellectual property
  5. 15. Promoting products or services
  6. 16. When a fake product from a movie or TV becomes a real-life product
  7. 21. An organization's duty to make sure that it doesn't negatively impact the environment or society
  8. 25. A benefit that can be felt or measured
  9. 28. A player who can sign with any to for any price the team is willing to pay
  10. 29. Things that could negatively impact a business
  11. 30. The person who is in charge of a sports team's personnel
Down
  1. 1. A fee that teams have to pay for going over the salary cap in some professional sports leagues
  2. 3. What makes a product useful for a customer
  3. 4. A crime in which somebody uses someone else's branding without permission
  4. 5. A plan to increase demand for something
  5. 7. How trends affect the business
  6. 10. A limit on how much money a professional sports team can pay its players in one year
  7. 11. When somebody in a movie or TV show talks about a product
  8. 12. When a person gives public approval of a product or a service
  9. 13. Stands for strengths, weaknesses, opportunities, and threats
  10. 14. Giving the customer information to convince them to buy
  11. 17. Chances to improve
  12. 18. A set of activities designed to promote a business's objective
  13. 19. Putting raw materials together to make them useful
  14. 20. A person who is responsible for evaluating players
  15. 22. An organization that gives somebody permission to use their intellectual property
  16. 23. The difference between how much a product costs to buy and how much it costs to make
  17. 24. A person who represents a player in contract negotiations
  18. 26. Political, Economic, Social, and Technological
  19. 27. A benefit that can't be felt or measured