Sports Marketing Terms

3. gives overall direction to a company and is continually improved upon
6. dividing a big market into smaller groups
8. whatever someone is willing to exchange for a good /service
9. Support events by giving money or products in exchange for public recognition
10. Consists of the 4 P's- Product, Price, Promotion, and Placement
12. 1 of the 4 P's - Best place or best way to get the product to the consumer
13. Any public media about a brand, company, athlete, celebrity
15. A transaction in which money is exchanged for a good or service
17. using sports to market products

1. Involves using advertising and other forms of communication to achieve a desired outcome
2. Demographics of a specific group of people
4. when brand/companies pay an athlete or celebrity to promote their product
5. whatever people will spend their time and money viewing or doing
7. planning, pricing, promotion, and distribution of ideas for goods and services
11. paid communication between seller and customer
14. Includes personal selling, publicity, advertising and sales promotion
16. internet purchasing