Across
- 3. management method used to improve purchasing
- 6. detailed requirements for construction
- 7. used to describe a market
- 8. objective objective rating system
- 9. refers to interest and values
- 10. refers to similar consumer interests
- 12. buys a product or service for personal use
- 14. study of consumers and how they make decisions
- 15. anything you require to live
Down
- 1. an unfulfilled desire
- 2. level of inventory needed
- 4. Buys goods and services to produce and market other goods and services
- 5. refers to needs that over the same services
- 11. developing prices
- 13. portion of the total market potential