Across
- 2. A company's efforts at developing a personality and image
- 3. Company which sells merchandise to the end user
- 5. A corporate entity which is involved with a sports property in order to gain exposure and promote their products
- 6. Someone who buys something
- 8. Segmentation based on Rate of use
- 11. Tickets purchased for a block of games during a season; typically better quality seats.
- 13. Promotional budgeting by "follow the market leader"
- 14. A sponsorship where only one partner is promoted or allowed promotional opportunities
Down
- 1. Promotional budgeting by "what I can afford"
- 4. Someone who buys something and uses it
- 7. Segmentation based on area, region, or climate
- 9. Represents benefits of sponsors & advertisers for being involved in an event
- 10. Authorized use of a brand, brand name, brand mark, trademark or trade name
- 12. Segmentation based on measurable statistics