Sports Marketing

1. the promotion of a company in association with a property
2. the use of ancillary products such as merchandise as promotional tools
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9. a product related to or created from the core product
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12. main product, sports events, movies, stage show or book
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16. a form of communication through which one industry relies on another industry to promote its product
17. sports that involve nontraditional, daring methods of athletic competition
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22. a sport with a ball and bat
23. a person who does nopt get paid to play a sport
24. approval or support of a product or idea usually by a celebrity lending his or her image or name to a product

1. a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and or collect items related to sports
3. the unauthorized use of an owner or creators music, movies, or other copyrighted material
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7. all the marketing activities designed to satisfy the needs and wants of sports consumers
8. a national organization that governs college athletics and oversees important decisions pertaining to athletics
10. occurs when consumers are happy with a companys product and become repeat customers
13. any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales
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19. a strategy to off set business risks
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