Across
- 1. promotion of a company
- 4. the process of developing, promoting, and distributing a product or good
- 7. a consumer happy with a company and wanting to come back
- 9. unauthorized use of copyrighted material
- 10. an athlete who does not get paid to play
- 12. basic necessity
- 13. the study of choices when buying a product
- 15. unforeseen events
- 16. any form of communication to persuade to buy a product
- 17. the struggle among companies for consumers
- 19. population in terms of personal characteristics
- 21. seller of products
- 22. legal protection on products
- 23. gross income
Down
- 1. marketing activities designed to satisfy needs and wants
- 2. a good or service
- 3. an athlete who earns an income from playing
- 5. sport involving nontraditional methods
- 6. national collegiate athletic association
- 7. the main product
- 8. money left after all costs and expenses are paid
- 11. people who use the products
- 14. one source promote the growth of another product by the same person
- 18. a device used to view moving pictures
- 20. things that people desire