Across
- 1. (License purchased by ticket holder which entitles that person to buy that seats tickets.)
- 5. (The practice by which a rival company attempts to associate its products and event that already has official sponsors.)
- 7. (promotional budgeting based upon "What I can afford".)
- 9. (Using the appeal of an event to market a product.)
- 11. (A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event.0
- 13. (promotional budgeting by "Follow the market leader")
- 14. (An individual that uses a product or service. )
- 16. (The physical surroundings of a venue that impact spectators' desire to stay and return to the venue.)
- 17. (An individual that makes a purchase.)
- 19. (A relatively small market with specialized needs.)
- 23. (A payment for material that has been copyrighted, or legally declared as belonging to the creator.)
- 24. (An event, performance, or activity designed to entertain.)
- 27. (Tickets purchased for a block of games during a season; typically, better quality seats.)
- 29. (a measurable and tangible goal.)
- 32. (Intermediary that markets talent and determines and athletes' worth in market.)
- 34. (Promotional budgeting which funds a specific goal.)
- 38. (The process of developing, price, promoting, and distributing products to satisfy customers' needs and wants.)
- 40. (An individual that supplies a product or service.)
- 43. ( Segmentation based on personal interest and activities.)
- 44. (Promotional budgeting using a set percent of gross sales.)
- 46. (Company which sells merchandise to the end user.)
- 47. (A sponsor who has paid for the most exposure and is most promoted during an event or at a property.)
- 48. (Return On Investment), (Represents benefits of sponsors and advertisers for being involved in an event.)
- 49. (Separating consumers into smaller groups.)
Down
- 2. (events that supplement and surround the pre-defined core sports event.)
- 3. (Total money from ticket sales for an event.)
- 4. (Marketing item of value, such as a league, team, coach or player.)
- 6. (An athlete or entertainer who is monetarily paid for performance.)
- 8. (All individuals at or exposed to an event. )
- 10. (Seating typically purchased/leased by corporations and used for business meetings and entertainment.)
- 12. (Segmentation based on rate of use.)
- 15. (The application of marketing principles to sports and non-sports products through sports.)
- 18. (The state of being useful, profitable, or beneficial.)
- 20. (A sponsorship where only one partner is promoted or allowed promotional opportunities.)
- 21. (Area in which sponsorship are classified.)
- 22. (Marketing principles used to market a team, individual, or event.)
- 25. (evaluation of a sponsorship to determine "if it would work".)
- 26. (A source of diversion engaged in for pleasure.)
- 28. (Simultaneous production and consumption of sports events at venue.)
- 30. (A corporate entity which is involved with a sports property in order to gain exposure and promote their products.)
- 31. (Using advertising and other forms of communication to distribute information about) products, (services, images, and ideas to achieve a desired outcome.)
- 33. (Segmentation based on area, region, or climate.)
- 35. (Transaction between a producer and consumer.)
- 36. (Marketing of a non-sports product during a sporting event.)
- 37. (An athlete or entertainer who is not monetarily paid for performance.)
- 39. (increasing a sponsorship with additional marketing efforts.)
- 41. (a goal which can be "felt" but not directly measured.)
- 42. (the difference Between the selling price of a good or service and the cost of producing the good or service.)
- 45. (The importance worth or usefulness of something.)