Standard 2 Review

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Across
  1. 4. Transactions between individual consumers
  2. 6. A specific group of consumers a business wants to reach
  3. 10. Organizing marketing activities to meet objectives
  4. 12. Making it easy for customers to buy or own a product
  5. 13. A written document outlining marketing goals and strategies
  6. 15. Marketing practices that follow laws and regulations
  7. 18. Using protected material without permission
  8. 22. Providing information to help customers decide
  9. 24. Changing a product to make it more useful
  10. 25. The process of collecting and analyzing customer and market data
  11. 27. Intangible activities or benefits provided to customers
  12. 28. Communication used to inform persuade or remind customers
  13. 29. A factor that makes a business better than competitors
  14. 32. Charging different prices to different customers
  15. 34. How a product is perceived compared to competitors
  16. 35. Marketing through television radio and print
  17. 36. Developing and improving products or services
Down
  1. 1. Managing marketing data to support decision making
  2. 2. A long-term plan to achieve marketing goals
  3. 3. The value a product provides to customers
  4. 5. A good or service offered to satisfy customer needs
  5. 7. Key activities involved in marketing products and services
  6. 8. Marketing products or services to other businesses
  7. 9. The amount customers pay for a product or service
  8. 11. The path a product takes from producer to consumer
  9. 12. Making products available where customers want them
  10. 14. Physical products that can be seen and touched
  11. 16. The desire and ability of consumers to buy products or services
  12. 17. Rival businesses trying to attract the same customers
  13. 19. The combination of product, price, promotion, and place
  14. 20. Marketing through online and digital platforms
  15. 21. The process of creating, communicating, and delivering value to customers
  16. 23. Making products available when customers want them
  17. 26. Advertising one product but selling another
  18. 30. Methods used to set prices to meet business goals
  19. 31. Marketing products directly to individual consumers
  20. 33. Honest and responsible marketing practices
  21. 34. How and where a product is distributed to customers
  22. 37. Buying and selling products online