Across
- 1. – The financial gain made in a transaction, calculated as revenue minus expenses.
- 5. – The action or business of promoting and selling products or services, including market research and advertising.
- 10. – Someone who organizes and operates a business, taking on greater than normal financial risks.
- 11. – The possibility of loss or failure in a business or financial undertaking.
- 12. – The act of allocating resources, usually money, to generate income or profit.
- 13. – Individuals or businesses who purchase goods or services from a company.
Down
- 2. – The introduction of something new, such as a product, service, or process, that improves efficiency or effectiveness.
- 3. – The exchange of a product or service for money; also refers to the number of goods sold.
- 4. – A plan of action designed to achieve a long-term or overall aim in business.
- 6. – A financial plan for estimating and controlling income and expenses over a set period.
- 7. – Wealth in the form of money or assets, used to start or maintain a business.
- 8. – An item or service created to fulfill customer needs or wants, and offered for sale.
- 9. – The process of creating a unique name and image for a product in the consumer’s mind.