Across
- 3. Process of grouping consumers into distinct segments (12 letters)
- 4. Assessment of segment attractiveness (10 letters)
- 6. Factors used to divide the market into segments (11 letters)
Down
- 1. Criteria used to develop profiles for each segment (9 letters)
- 2. Initial step involving thorough examination of market data (7 letters)
- 5. Analysis of demographic, geographic, psychographic, and behavioral data (7 letters)