Strategic Management

2. The strategy, tools and tactics around how your company acquires, engages and retains customers.
3. The process of planning and controlling the budget of a business
5. A person or an organization that buys a product or service:
6. It refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of ... is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.
10. It is the process of bringing new products or services to market (the broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service).
11. The process of monitoring, analyzing, and optimizing the net amount of cash receipts minus cash expenses.
13. When one firm initiates a move in one area and a competitor responds in a different area with one that affects the initiating firm, the situation can be called a ...
15. It determines what's included in the cost management plan. It identifies who the stakeholders in the plan are, the tools used to manage costs and the data structure needed to track costs.
16. It is a viable strategy for earning above-average returns in an industry because it creates a defensible position for coping with the five competitive forces.

1. The process by which a higher-priority job can take the place of a lower-priority job.
4. A trigger for action, either to buy or sell a security or other asset, generated by analysis.
7. The opportunity cost of a decision. It is a choice that involves making a sacrifice.
8. It provides labor productivity reporting and planning capabilities.
9. A person who exercises managerial functions primarily.
10. It refers to the wide variety of planning actions used to ensure that a business infrastructure has adequate resources to maximize its potential activities and production output under any condition.
12. Market signals designed to mislead other firms into taking or not taking an action to benefit the signaler.
14. ... analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.
16. A person or company that buys and sells things for profit.