Across
- 4. This strategist introduced the concept of competitive advantage and the five forces framework.
- 7. Organization’s goals should be set according to this principle involving 5 characteristics of goals (the word is also a synonym for “intelligent”)
- 8. Owners of shares in a company
- 10. This is a plan of action designed to achieve a long-term goals and determine the overall direction of the organization.
- 12. Market entry mode that allows another company to use your intangible property (trademarks, production techniques, patents) assuming they do business following your rules. Examples - McDonalds, Starbucks.
- 13. These provide clear, specific, and measurable targets for an organization to achieve, they are also synonym for goals.
- 15. The people that the company’s product is aimed at and made for are called … audience.
- 16. A matrix that combines two dimensions: industry attractiveness and the competitive strength of a business (matrix named after a huge corporation)
- 18. This type of environment consists of factors outside the organization's boundaries and includes economic, social, and technological aspects.
- 19. Market entry mode that involves producing goods domestically and then sending them to another country for sale.
Down
- 1. The purchase of one company by another
- 2. The strategy when a business enlarges or varies its range of products (types of this strategy: related, unrelated)
- 3. The process of two companies combining into one new larger company
- 5. A factor that cannot be replicated and allows a company to produce goods or services better or more cheaply than its rivals is called a … advantage.
- 6. This business approach contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders (we also had this subject with Shtykhno)
- 9. This matrix, named after a consulting firm, helps in evaluating the strategic position of a business portfolio (the matrix has stars and dogs in it)
- 11. This term refers to the combined effect that is greater than the sum of separate parts.
- 14. This analysis involves studying organization's internal (“advantages” and “disadvantages”) and external environment (“positive” and “negative trends”)
- 16. This statement defines an organization's purpose, values, and core objectives, and answers the question "Why do we exist?"
- 17. The strategy of increasing sales of existing products into an existing market is called market …