Across
- 3. Straight from producer to consumer
- 10. involves pricing items in multiples to suggest a bargain and increase sales volume
- 11. is the unique name, symbol, or design that identifies a product, service, or company
- 12. The legal protection of the words or symbols for use by a company
- 13. allows customers to negotiate the price of a product
- 15. tries to brand the company or a division of the corporation
- 16. sells goods to the final consumer for personal use
- 19. Directly supplies materials or services to the firm that does business with the final customer
- 20. the packaging, storing and handling of products in transit to the end-user
Down
- 1. refers to the techniques that create an illusion for customers or that make shopping easier for them
- 2. offered to customers who buy during times when normal sales are low
- 4. provides materials or services to tier one suppliers
- 5. is setting a very high price designed to emphasize the quality or uniqueness of a product
- 6. people or objects with human characteristics
- 7. the part of brand that is symbol
- 8. The word group of words, letters representing numbers.
- 9. providers materials or services to tier two suppliers
- 14. is the value of money placed on a good or service
- 17. act as intermediaries by bringing buyers and sellers together
- 18. means that all customers pay the same price