Strategic Marketing

1. the idea that a company should play a positive role in the community and consider the environmental and social impact of business decisions
4. the customer is the most important factor
5. political, economic, social and technological factors
6. the loss of potential gain from other alternatives when one alternative is chosen
8. prevents fraudulent, deceptive, and unfair business practices
9. the exclusive possession or control of the supply of or trade in a commodity or service
12. the state of being completely lacking in a particular quality or value
14. the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers
15. aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action
16. the branch of knowledge concerned with the production, consumption, and transfer of wealth
18. the act of compelling observance of or compliance with a law, rule, or obligation
19. an article or substance that is manufactured or refined for sale

2. the process of setting goals, procedures, and objectives in order to make a company or organization more competitive (abbr.)
3. Something morally right or wrong
7. statutes developed by governments to protect consumers from predatory business practices and ensure fair competition
10. misleading advertising to get people to buy a product/service
11. strengths, weaknesses, opportunities, threats
13. a combination of factors that can be controlled by a company to influence consumers to purchase its products
17. a condition or circumstance that puts a company in a favorable or superior business position