Streaming POV Crossword

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Across
  1. 3. The largest ad-suppored streaming player with CPMs 2x -7x more expensive than in Linear.
  2. 5. A hybrid streaming TV platform that is too small and unproven to consider as a viable streaming channel for a performance advertiser in 2022
  3. 6. In 2022, only $3.63 billion will be spent on TV , compared to the $66.80 billion spent on linear.
  4. 8. This type of platform is free to viewers and generates revenue through selling ads.
  5. 9. Amazon's AVOD offering.
  6. 10. For now, lighter ad loads, high prices, fraud, and measurement challenges make { } TV challenging for performance marketers.
  7. 12. This type of platform generates revenue through subscriptions alone.
  8. 13. Could be used as a reach-extender for advertisers looking to target a younger audience of cord cutters and cord nevers.
Down
  1. 1. TV reach remains far greater than ad-supported streaming options, currently reaching 240 million viewers compared to 138.7 million reachable through an AVOD.
  2. 2. Barriers for marketers include high CPMs, measurement challenges, and poor ad frequency management.
  3. 4. Traditionally known for their Smart TV. MA finds they have inaccrate targeting and reporting.
  4. 5. small free ad-supported FAST/CTV streaming service.
  5. 7. TV is an umbrella term for Addressable, Programmatic, OTT and Interactive.
  6. 11. In one test with a client, { } beat other local linear initiatives. However, performance was still 2x worse than our national linear buys.
  7. 12. A vMVPD with 6.5 million viewers and $1.57 billion in subscription revenue. Audience skews older and male. Essentially a very light cable subscription.