Across
- 3. name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.
- 5. you strategies to reach your target audience and achieadvertisinglerceral/ a television program that promotes a product in an informative and supposedly objective way.
- 7. a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
- 8. a person or company that advertises a product, service, or event.
Down
- 1. technique in which marketers focus on appealing to the customer through other brands and retailers rather than using advertising to connect the product to the customer directly
- 2. process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for the satisfaction and retention of those customers.
- 4. that describes a company, rather than its products, and that is intended to show the company in a positive way to the public
- 6. a very specific segment of consumers who share characteristics and, because of those characteristics, are likely to buy a particular product or service.